Director's Profile - Peter Chan

  • TVC Director
  • VFX Supervisor
  • Lecturer of Master of Fine Arts in Film, Television & Digital Media, School of Communication, Hong Kong Baptist University
  • Lecturer of Communication Department, Hong Kong Shue Yan University
  • Associate Professor of Communication Department, Sun Yat-Sen University, Guangzhou
  • Chief editor of cnad.com/peter & blog.cnad.com - "導演Peter哥"
  • Training Lecturer of GZ4A, Saatchi & Saatchi, Guangzhou

Peter Chan is a TV commercial director from Hong Kong. Graduated from the Communication Department (Film major) of Hong Kong Baptist University in 1986, Peter Chan has over 20 years of experience in directing and audio-visual productions of different categories ranging from movies, TV series, documentaries, MTVs, TV commercials to corporate and promotional videos, and pursuit of quality has always been his priority.

He set up Sight and Sound Production in1993 and since then, he has been working closely with 4As and local advertising agencies, PR and marketing agencies from different regions, to produce TVCs, corporate and promotional videos. He specialises in TVC productions in the area of visual effects, and together with advertising agencies, serves international and local clients including:

MTR Corp, China Light & Power of Hong Kong, Hong Kong Telecom, Bank of China, Standard Chartered Bank, AEON-spot, PARKnSHOP, Philips, Samsung Anycall, Sanyo, Goldlion, Luk Fook Jewellery, Dah Cheong Hong, Isuzu, Geeli Motor, Lexus, Toyota, New World Development, Lai Kong Garden, Country Garden, La Mer, Macau, Sinomax, Lo Hong Ka Birdnests, Herbs Generation, Bio Beauty, Neo-Derm, Ca-C, Dettol, Tiger Balm, Adidas, Tresemme, China Paint, Vita Tea, Budweiser, Aji Ichiban, East Ocean Seafood Restaurant Mooncake, Tai Yang Bao Pure Milk, Master Soyasauce, Onetel IDD 1686, Xin Fei Refrigerator, Brother, Hong Thai Travel Services, Merrill Lynch Investment Management, Hong Kong Labour Department, Drainage Services Department, Hong Kong International Arbitration Centre, The Law Society, The Chinese Manufacturers' Association of Hong Kong, Federation of Hong Kong Industries, Simatelex Manufacturing, Lamex, Ming Long Optical, Toppan Printing, 3D-Gold, TSL, Integrated Corporation, Altec Lansing, Mobil, Manulife MPF, Hong Kong Ballet, Democratic Alliance for the Betterment and Progress of Hong Kong (DAB), Grace Church, etc.

He has also extended his network of production support over Mainland China, North America, Canada & Asia, and manages project scales from local DV shooting to New York's state-of-the-art High Definition (HDTV) mega-productions, as you can see in the showreel. His in-depth experience in cross-fields productions between film-making and TVC production is an unrivaled edge while specialising in Special Visual Effects (VFX), HDTV and Red productions is another outstanding strength of him. He is also invited by three well-known universities in Hong Kong and China to be their lecturer and associate professor and, at the same time, taking the initiative in motivating the education on VFX management, TVC strategy and production for the next generation in the industry by acting as a training lecturer for various commercial associations and universities.